“Smart, responsive, and fun to work with. From social to video to digital ads, they just get it—and get it done. Their support across social, digital, and video helps us bring our brand to life in ways that truly connect with our audience.” – Jamie Brunner, Brand Manager, The Espoma Company
Espoma Organic had the legacy: a fourth-generation, family-owned company and a trusted name in organic gardening. But they needed help growing that story in the digital space. Since 2019, we’ve partnered with Espoma to build a dynamic content and advertising program that would elevate brand awareness, drive lead generation with local dealers, and cultivate a loyal community of gardeners.
The Challenge
With a seasonal sales cycle, shifting consumer habits, and the rise of content-driven commerce, Espoma needed a marketing strategy that could educate, inspire, and drive measurable results year-round.
Our Approach
Over six years, we’ve cultivated a content and advertising plan that helps Espoma Organic grow its audience, amplify its values, and drive real-world results.
- Creative That Flourishes: From playful animations to influencer collaborations, we crafted original content that made Espoma’s products shine, and sparked real engagement in the gardening community.
- Video with a Punch: Our “Mac vs PC” campaign took a classic concept—product rivalry—and gave it a gardening twist. Rolled out across multiple platforms, the series delivered both laughs and clicks, reinforcing Espoma’s brand identity while driving measurable traffic.
- Conversion-Focused Advertising: Our performance marketing program ran year-round, using Meta, YouTube, and programmatic media to consistently drive qualified traffic to retailer pages and generate leads.
- Content with Seasonal Smarts: With a strategy grounded in growing cycles and audience behavior, we delivered the right mix of tips, product spotlights, and storytelling—at the exact moments gardeners needed them.
Years of partnership
Major metropolitan advertising reach
Organic and paid impressions
The Results
Our digital strategy turned fertile ground into measurable momentum:
- 500+ social assets produced
- 88M+ impressions across organic and paid social
- A six-year partnership (and counting) rooted in shared growth
Together, we helped Espoma plant the seeds of digital success—and watched them flourish.