Espoma Organic

In 2019, we were given the opportunity to dig (pun intended) into a content strategy for the nation’s leader in organic gardening products and tell the story of a four-generation family-owned company growing a greener world.

Strategy | Creative Services

The Challenge

When we say we can turn dirt into diamonds, this is the project we’re talking about! From the moment we started developing our comprehensive social media strategy for this client, we’ve aimed to build awareness of the extensive suite of Espoma products, drive users to partner/dealer websites for purchase consideration, reach untapped audiences, and elevate the quality of organic content across social media platforms.



Years of working together


Lead generation conversions


Organic and paid impressions

The Results

Our solutions included developing a series of thumb-stopping motion graphics and stop-motion videos featuring various Espoma products and visualizing their key benefits, leveraging the reach of gardening influencers, and generating user content for resharing and engagement.