As one of the largest energy providers in the U.S., Exelon oversees a complex network of utility brands. Each has its own voice, audience, and communications needs.
ChatterBlast has long served as a trusted strategic partner to the Exelon family. While our work spans multiple markets and entities, our partnerships with PECO and Pepco Holdings Inc. (PHI) have served as key pillars of this relationship.
The Challenge
Public utilities aren’t always known for engaging content or agile strategy. But in today’s environment, both are essential. PECO needed to modernize its communications, build public trust, and connect with customers across diverse communities and platforms.
The mission was multifaceted: Help audiences navigate outages and storms. Amplify sustainability and workforce messaging. Humanize the brand.
Our Approach
Our work supports both the backbone and the spotlight—developing strategic systems for Exelon while crafting creative, high-impact storytelling for PECO’s public-facing brand.
- Creative Campaigns: Through custom video series, animated explainers, and seasonal messaging, we helped PECO deliver critical information in accessible, engaging formats. Campaigns included energy efficiency tips, community spotlights, and workforce development narratives.
- Influencer Toolkits: We equipped internal ambassadors and trusted partners with social-ready assets and messaging playbooks to activate around timely issues—like storm readiness, environmental updates, and small business support.
- Strategic Listening & Reporting: Using tools like Sprinklr and Nextdoor, we monitored sentiment, analyzed conversation trends, and translated data into action—helping PECO stay in tune with public needs.
- Digital Optimization: Our paid social campaigns were built for precision and performance, ensuring the right messages reached the right people at the right time.
- Consulting: We served as an extension of the PECO and PHI teams to help navigate new trends, educate extended teams and serve as a strategic advisor for all things digital and social.
Years of partnership
Website sessions
The Results
While the work is more behind-the-scenes than headline-grabbing, its impact is foundational.
- 17M+ website sessions
- 1.6M+ impressions and 27K+ engagements from organic social content
- 1.7M+ impressions and 29k+ engagements from paid ads on social media
- 1K+ new LinkedIn followers
- Leveraged sentiment analysis on post comments to guide the development of highly engaging content series surrounding Energy Efficiency, Workforce Development, & Seasonal Storm Readiness across PHI entities (ACE, Delmarva, & Pepco)
Across both subsidiaries, ChatterBlast has helped Exelon strengthen its digital infrastructure, improve public-facing communications, and build smarter internal workflows.