“Having fully embraced the challenge of bringing the world’s largest sporting event to life, ChatterBlast has been a tremendous partner, working tirelessly to help develop our unique voice, expand our reach, and tell the story of soccer in Philadelphia and beyond. Together, we’ve created a multi-faceted strategic content plan that serves a dual purpose in educating residents and fans and showcasing our city on the global stage. We’re incredibly grateful for their support!” – Meghan O’Donnell, Director of Strategic Communications Philadelphia Soccer 2026
Philly’s a sport’s town. We’ve won every major championship, and hosted everything from Wrestlemania to the World Series. In 2023, once Philadelphia was awarded a spot as a host city, we were drafted by Philadelphia Soccer 2026 to help strategize their digital community.
The Challenge
How do you rally a city around a soccer event still years away? A city that also traditionally bleeds Eagles green?
We had to build hype with no match in sight, convert core-four Philly sports fans into soccer believers, and show Philly what the World Cup could mean for its culture and economy. That meant uniting a city, energizing communities, and outshining 15 other host cities—all while making sure every stakeholder felt like part of the starting lineup.
Our Approach
How do you rally a city around a soccer event still years away? A city that also traditionally bleeds Eagles green?
We had to build hype with no match in sight, convert core-four Philly sports fans into soccer believers, and show Philly what the World Cup could mean for its culture and economy. That meant uniting a city, energizing communities, and outshining 15 other host cities—all while making sure every stakeholder felt like part of the starting lineup.
We had to transform abstract excitement into tangible energy. ChatterBlast developed a scalable, flexible digital communications strategy designed to turn every moment into momentum:
- Brand Launch: We helped roll out FIFA’s global World Cup brand with a distinctly Philly flair—transforming the city with activations across neighborhoods, digital takeovers, and a full day of boots-on-the-ground coverage that turned heads both locally and internationally.
- Match Schedule Reveal: We brought together Philly’s beloved mascots and local kids for a soccer face-off that was as funny as it was heartwarming. The result? A viral video and unmatched energy announcing Philly’s official World Cup schedule.
- Content Machine: Our strategy delivered fresh, localized content across every touchpoint—social-first videos, evergreen photo libraries, and ready-to-share toolkits. We made sure fans, press, and partners had what they needed to keep the momentum going.
- Local Voice: Whether it was memes, mic’d-up moments, or mascot mayhem, our content spoke Philly’s language. Authentic, irreverent, and proud—built to resonate everywhere from South Philly stoops to City Hall boardrooms.
Years of partnership
Social impressions
Digital assets produced
The Results
ChatterBlast helped bring Philadelphia 2026 to life—online and on the streets.
- Instagram following grew to 15,000+ in under a year
- 2.2M+ impressions and 78K+ engagements in the last year alone
- Branded moments picked up by local and national press
- Mascot video + schedule reveal became a viral standout
- Assets now used by Philadelphia Soccer 2026, city partners, the the global FIFA brand
As the countdown continues, Philadelphia 2026 now has the tools, voice, and audience to own its place on the world stage.
