“To have a social media partner like ChatterBlast on our team while we are busy producing one of the largest annual events in the City of Philadelphia is invaluable to us. We know we can always count on them to bring the creative energy and enthusiasm that is required to keep our fans, followers and more engaged.” – Andrea Simpson, PR & Communications Director, Auto Dealers Association of Greater Philadelphia
A Philly winter tradition with horsepower, spectacle, and swagger, the Auto Show draws thousands each year. And for nearly a decade, ChatterBlast has steered the communications that keep it revving. From content strategy and live social coverage to ticket-pushing promos and crowd-fueled chants, we’ve helped transform the show into a cultural fixture that fans rally around.
The Challenge
Each year brings the same mission: drive attendance, attract new audiences, and keep loyal fans coming back for more. That’s no small feat in a city as competitive and unpredictable as Philadelphia.
From three Eagles Super Bowl runs landing on closing weekend to a high-stakes return after a pandemic hiatus, we faced real challenges in keeping crowds engaged and excited. Our response? Embrace the moment. We transformed pep rallies into viral content, calmed nerves with nostalgic storytelling, and rebuilt trust one post and one fan chant at a time.
Our Approach
Our annual communications strategies are designed to fuel buzz and build trust. Here’s how we’ve kept this engine running:
- Always-On Engagement: We own the comms command center during the 10-day event—managing all social channels in real time, answering attendee questions, responding to feedback, and celebrating the best user-generated content.
- Visual Storytelling: From cinematic show promos to real-time floor footage, our content captures the full spectrum of the Auto Show experience. We produce standout photography, dynamic video, and social-first clips that highlight everything from high-end reveals to fan-favorite moments—with a creative polish that rivals what’s on the showroom floor.
- Custom Alley Launch: As the Auto Show’s high-octane corner for souped-up rides and local car clubs, Custom Alley deserved a voice all its own. In 2022, we launched its standalone Instagram channel to tap into its distinct fan base—curating raw, exhibitor-led content that celebrated the gritty, off-the-grid energy of the custom car scene.
- On-Site Fan Engagement: Through giveaways, contests, and swag drops, we bring the brand to life in real time—connecting with superfans, capturing live soundbites, and surprising attendees with free tickets and exclusive merch.
- Strategic Media Buys: Our paid social campaigns—centered around peak conversion windows like $10 promo days—maximize impact and directly drive ticket sales.
Years of partnership
Social impressions
Digital assets produced
The Results
Nine years in and still in the fast lane.
- 6.5M+ total social impressions
- 4M+ impressions and 168K+ engagements in 2022 alone
- 1,000+ digital assets produced across campaigns
- Record-breaking attendance in multiple years
- A digital ecosystem fans rely on and engage with in real time
ChatterBlast has helped evolve the Philadelphia Auto Show into a multi-generational, fan-first tradition backed by bold content, a powerful community voice, and one of the most energized social strategies in the city.
