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assessment, development, strategy

Philadelphia Auto Show

In 2017, the Auto Dealers Association of Greater Philadelphia (ADAGP) tasked us with revving up the Philadelphia Auto Show’s social media performance in an effort to attract new audiences, spread excitement, and increase ticket sales. By coupling annually evolving creative campaigns that focus on visual perfection and turbocharged content with meticulous advertising strategies, we devised powerful solutions for telling the story of the show every year since.

Summary

In addition to breaking various attendance records at every show since 2017, the Auto Show’s followership has more than doubled on Facebook alone, with more than 6M impressions across all platforms.