In his role as associate director, ads & analytics, Joe oversees the management of paid campaigns, optimizations, reporting, and analysis across all accounts. He works to ensure all accounts maintain strong digital marketing measurement capabilities, develops and implements ad strategies, and identifies efficient ways to reach new consumers with the data and in-depth business analytics to back it all up. Prior to joining ChatterBlast, he worked in commercial traffic and digital sales at CBS Radio/Entercom Philadelphia.
Joe received his bachelor’s degree in radio, television, and film with a minor in communications from Rowan University, where he was also a two-time scholar-athlete competing in cross country and track and field. He now spends his free time toying with data projects, building apps, and running races. He and his wife reside just outside of Philadelphia with their dog Penny.