We’re not joking around here, folks.
We hear about major social media fails and gaffes almost every other day. And don’t we encounter tales of mass trolling and reputation damage enacted across social channels nearly just as often, too?
It may be easy to lightly chat about this kind of stuff when it doesn’t happen to you or your organization’s social platforms, but when you become the target of your audience’s ire, it’s some seriously bad news. Simply put, no organization can afford to simply ignore or turn deaf ears to a vocal social audience, especially when it’s attempting to derail your message or damage your reputation.
You need a plan. A social media crisis communication plan.
Enter ChatterBlast University, who’s teaming up with the public relations experts at Devine + Partners to bring you our newest course: Crisis Communications & Social Media, designed to equip our students with the tools they need to enact a successful and effective crisis communication plan. On Thursday, December 8, join us at The Sonesta Philadelphia from 2-5 p.m. for a comprehensive session that breaks down the steps all organizations must take in the face of an emergency or crisis.
Well? Are you?
In this course, CBMU and Devine + Partners will cover:
- Crisis communications fundamentals: Learn the basics and develop a social toolkit that includes monitoring and holding systems to put in place in the wake of a crisis.
- Strategy implementation for a wide array of crises and events: We’ll discuss and apply techniques to a number of common crisis scenarios.
- Best practices and tips for each major social platform: On a platform basis, we’ll break down what to apply where.
- Session: Create an individualized crisis communications plan.
Sign up now for CBMU’s Crisis Communications & Social Media course, and stay tuned for upcoming CBMU courses, including courses on impactful digital storytelling for nonprofits.