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Strategists. Storytellers. Journalists. Loudmouths. We’re enthusiastic about what we do and unafraid of who we are. Get to know us.

Evan Urbania

Co-Founder & CEO

“I'm passionate about the convergence of business, technology and creative social media. By serving as a translator between executive, technical and creative people, I'm able to lead our clients into uncharted territory that shows true value and business impact”

Beginning his entrepreneurial experience in his teens, Evan built a recording studio in his parents’ basement and produced over 40 albums for local musicians in New Jersey. Prior to ChatterBlast, Evan was the Chief Operating Officer of The Schubert Group where he worked as a strategy consultant to financial and high-tech companies. In 2002, he co-founded The Memoria Project, a non-profit effort to erect a community-created sculptural memorial in honor of the lives lost on 9/11. Evan’s accolades include being named a “40 Under 40” by the Philadelphia Business Journal and Drexel University Magazine.  He is also always the first to use – and get bored with – any new social platform. Always.

Matthew Ray

Co-Founder & Creative Director

"I'm happiest whenever I help a client develop an entertaining campaign that succeeds in driving business goals. Content is critical to me, and I want to detail all of our clients' important stories."

Even as a tyke, Matt wanted to tell people stuff – whether with his own voice or through any other channel he could utilize. After graduating from Temple University, Matt nurtured his need for information  via a career in mass media. Over the next decade, he learned the insides-and-outs of the communication business by writing, editing, blogging, press release-ing, entertaining and informing at organizations like Elsevier, HX Media, TLA Entertainment Group, The Philadelphia Film Festival and Boston’s Fenway Center. He has designed and taught social media classes,  at the University of the Arts and Temple University. He is currently pursuing a master’s degree in Media Studies from the prestigious New School in New York. Matt enjoys biking, laying on the beach, tall tales, raccoons, and discussing how 80s pop culture changed the world.

A native of Lancaster, Pennsylvania, Matt is currently living in the Point Breeze neighborhood of Philadelphia with thousands of comic books and several healthy succulents.

Jackie Kollar

Director of Digital Strategy

"Nothing is more satisfying than staying on top of trends and keeping current in the social-sphere. By nature, social media never sleeps and is constantly evolving. It's our job to grab the reigns, adopt new (and maturing) technology, and see how it can play into different brands and strategies."

Prior to coming to ChatterBlast, Jackie worked at 1 Trick Pony, a digitally focused advertising agency where she helped lead-up campaign initiatives and social management for Hard Rock, Virgin Mobile USA, and other various clients.

Jackie is a graduate of Rowan University for both Advertising & Graphic Design, and a native of South Jersey. She currently lives with too many Apple products and her Basenji (Google worthy) named Bunjie. In her free time, Jackie is an avid retail therapist, lover of Thai food, and a Pilates practitioner.

Shivani Desai

Senior Account Manager

"What I love most about social media is that it's always changing and evolving into something more than we expected. It allows us to have these incredible opportunities to get out of the black and white and really get creative for our clients."

Prior to moving to the city of Brotherly Love and joining ChatterBlast, Shivani worked at a Social Word of Mouth agency in the heart of SoHo in New York City. While in New York, Shivani worked with brands such as Skype and Cipriani, bringing in social influencers to increase brand awareness and love at various events, including BlogHer and Marvel movie premieres. Shivani hails from the Sunshine State and graduated from The University of Kansas with a degree in psychology and a minor in business.

When Shivani’s not busy at work, you can find her exploring her new city with her husband, relaxing on the couch catching up on her guilty pleasures (the Bravo network), or scouring the Internet in a never-ending search for sweet and adorable puppies to bring home.

Kyle Krajewski


“I like to think that each of our stories is relevant to the popular online conversation in one way or another. I get a kick out of figuring how and proceeding to tell those stories in a way that fits.”

After interning with ChatterBlast in the summer of 2014, Kyle returned to the ‘burbs to finish off his final year of school at West Chester University, studying English to 1.) perfect the art of writing and 2.) read an unhealthy amount of Shakespeare. Keeping in touch with the ‘Blasters as a freelancer throughout that year, Kyle was brought on as a full-time member of the team after graduating in May ‘15.

When he’s not trying to write the perfect tweet, he’s probably trying to build the perfect Spotify playlist. You can often find Kyle at your local happy hour frequenting the number of dog parks in South Philly, where he resides with his fiancé Breezy and shepsky Brenda (IG: @brendatheshepsky).

Valerie Hoke


“Finding ways to relate a brand’s niche messaging to relevant stories in news and culture is exciting to me. Social media allows for any organization to showcase their voice while proving they’re connected to a larger conversation.”

Whether she’s writing an essay, email or Instagram caption, Valerie usually feels she has the most to offer when she’s finding creative ways to string words together. After a while spent interning and writing part-time with ChatterBlast, Valerie was brought on as a full-time ‘Blaster at the beginning of summer 2016. Her writing has appeared in news outlets such as Philly, Generocity, and the Phoenix New Times.

A native of Phoenix, Arizona, Valerie has a degree in English from the University of Arizona and frequently answers the question, “How on Earth did you end up in Philadelphia?” (You have to ask her yourself to find out.) When she’s not writing at CBM, you can can usually find her on Twitter yelling about outer space, Marvel movies, or NBA basketball.

Stephen Tornetta

Operations Manager

"My background in both business and the arts lets me bridge the logistical and creative sides of a well-functioning media agency. My background in snacks keeps everyone happy.”

Stephen arrived at ChatterBlast after 11 years in the banking industry, most recently in the not-for-profit commercial space. He is a graduate of Penn State University, where he earned a B.S. in business management.

While working full-time, Stephen also pursued his passion of acting with a masters degree in theatre from Villanova University where he was a resident Acting Scholar. Outside of work, he tries to pursue theatre as often as possible either as a participant, audience member, or creator. He currently lives in South Philly with his fiancé, Mitchell, and their two dogs, Beau and Coby. If it wasn’t for small city living, Stephen would have 10 more dogs, eight chickens, a pig, and maybe even a cat. He also loves a good coupe glass.

Pamela Seaton

Account Manager

"Having grown up with social media, it's been amazing to watch it grow and flourish and watch people and businesses figure out how to best utilize it to promote themselves and create brands."

As a journalist-turned-marketer, Pamela has a unique perspective on the digital landscape. Before joining ChatterBlast, Pamela worked at The Washington Post, where she helped grow social media channels for The RootDC and performed a variety of editorial duties, and at Cision, where she helped a long list of clients with their press release and news content needs.

A graduate of the journalism programs at both Temple University and Georgetown University, Pamela is happy to be back in the City of Brotherly Love, which has been her home for the last decade. When she’s not at work, you can find her at the Academy of Music watching the latest Broadway Philadelphia show or at home with her fiancé streaming the latest game on Twitch.

Diego Raul Hernandez

Multimedia Designer

"I've always been interested in art from a young age, and I'm even more invested now that I am an adult. I always stay on top of the hottest trends and make sure my Instagram is aesthetically pleasing. Working at ChatterBlast allows me to help other people do that as well."

Diego pursued his career at the Art Institute of Philadelphia, where he graduated at the top of his class and received both the Outstanding Achievement Award and the Best Portfolio Award.

Before joining the ChatterBlast team, he spent his time at GoPuff curating and designing social content for the popular delivery service across a wide range of platforms and channels.  At ChatterBlast, you can find Diego running around taking photos, designing visual imagery, and editing videos. When he’s not in the office, he’s usually watching videos from YouTuber Shane Dawson.

Joe Mineo

Ads & Analytics Manager

"Social ads don't have to be scary. The 'walled gardens' allow us to prove your message is seen, heard and tracked in ways that were never possible before. With the added benefits of massively detailed target audiences, brand safety, increased ROI and lower cost-per-action, advertising with social is a no-brainer for all businesses, big and small."

After graduating from Rowan University with a focus on Radio/TV/Film and Communication Studies, Joe learned the ropes of advertising at Entercom Philadelphia. He worked with iconic radio brands KYW Newsradio 1060, Sportsradio 94 WIP, 98.1 WOGL, and 92.5 WXTU to help develop their digital sales processes and optimize their social media advertising offerings.

Born and bred in South Jersey’s running culture, Joe spends his free time working out or training with his fiancée for their next races. He once ran 52 races in 52 weeks to support 52 charities, and the effort inspired him to continue running for great causes. When he’s not hitting the roads, he’s probably eating sushi or sketching away at one of his creative projects.

Gianna Leto

Strategy Coordinator

“There’s always a story to be told, but how it’s told makes all the difference. That’s the beauty of connecting brands with their audiences through social messaging—one story is never the same.”

A born-and-raised South Philadelphian and Temple University graduate, Gianna knew she found her passion in helping brands develop their voice after taking an Advertising Strategy & Positioning class. She started her journey at ChatterBlast as a Research & Reporting intern, where she utilized her skills to strategically plan, organize and create content that best represented each client.

Now as a full-time employee, Gianna finds solace in using numbers, data and graphs to clearly communicate a message. When she’s not lost in an Excel spreadsheet, you can find her reading in Washington Square Park by day and dancing at her favorite spots by night.

Matt Dennis

Account Coordinator

“The best part of social media is that it is able to give any organization a direct voice to their consumers. Developing, executing, and perfecting that voice is my passion.”

After interning with ChatterBlast during his senior year at Temple University, Matt was brought on the team full time as an account coordinator. Matt’s passion for social media developed when he enrolled in his first social media marketing course taught by ChatterBlast’s very own Matt Ray.

When Matt is not online, you can find him attending a Philadelphia sporting event, trying out a new restaurant in the city, or rewatching The Office in its entirety for the 28th time.

Kierstyn Schneck

Account Coordinator

Everyone has a story, and social media is a great connector. Let us be the bridge that gets your story to the right audience, at the right time, with the right response.

As a D.C. transplant making her debut in Philadelphia, Kierstyn joined ChatterBlast as account coordinator in the late summer of 2018. She started as a journalist, but turned her communication skills to marketing for a firm in the D.C. area soon after graduating. No matter the channel, she is dedicated to getting the conversation rolling.

When she’s not exploring her new city, she can be found in the nearby hiking trails or joining others in their dog envy on the bridge over the Schuylkill River Park.

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