Suburban Square

A staple of the Main Line since 1928, Suburban Square is one of the first outdoor shopping centers of its kind in the United States. It attracts people of all ages throughout the Philadelphia region to shop, dine, and enjoy their days on its outdoor green spaces with free weekly events. Our work has expanded beyond organic social content to videography, event coverage, influencer marketing, and more.

The Challenge

We helped Suburban Square adapt to changing consumer trends in a post-pandemic world by developing an influencer program designed to highlight its safe, refreshing outdoor spaces and entice consumers to return to in-person experiences. By sourcing and partnering with micro-influencers who represented the diversity of our community, we raised awareness and drove more foot traffic to the Square from our key target audiences.

Outcomes

The Results

As our diverse list of local micro-influencers created authentic content about the many experiences that visitors can partake in on the Square, we saw a constant buzz on their platforms for the next year that raised brand awareness and consideration for the Suburban Square among users interested in fashion, fitness, food and self-care.