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The Future of Marketing Analytics

Advertising and analytics have changed drastically in the past few years, especially in 2020. This series, “The State of Advertising…

“Get Back” is a Fascinating Case Study of the Creative Process

Over the Thanksgiving weekend, the most casual to the most devoted fans of the Beatles were given an incredible gift:…

Meet Instagram’s Hottest New Feature: Collabs

In case you missed it, Instagram recently rolled out a whole bunch of cool new features. Among them are desktop…

The Lasting Impact of the Mary-Kate and Ashley Content Empire

The year is 2000. The final frame of the television movie Switching Goals, which follows 13-year-old twin sisters who fool…

Facebook/Meta Targeting Updates: What You Need to Know

If you’re still reeling from the news about Facebook changing its name to Meta, or their hollow promise to get…