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The Lasting Impact of the Mary-Kate and Ashley Content Empire

The year is 2000. The final frame of the television movie Switching Goals, which follows 13-year-old twin sisters who fool…

Facebook/Meta Targeting Updates: What You Need to Know

If you’re still reeling from the news about Facebook changing its name to Meta, or their hollow promise to get…

The Democratization of Data and Growth of Marketing Analytics

Advertising and analytics have changed drastically in the past few years, especially in 2020. This series, “The State of Advertising…

How Social Media Turned Into A Full Time Job

As we see the world of social media grow, we see new jobs emerge. In recent years, the role of…

3 Learnings from the Massive Facebook Outage

Last week, the Facebook empire made massive headlines — and it isn’t because Farmville is making a comeback. According to…