We have worked with Einstein for 7 years to develop a variety of paid content strategies incorporating social media, programmatic, and advanced video and audio content to reach potential patients and drive awareness across departments network-wide.
The Challenge
Einstein Healthcare Network has a wide range of departments and top-tier care programs that support the health and well-being of Philadelphia communities, but people need to be aware of these offerings in order to use them. To help the organization reach new users, we’ve launched dynamic digital campaigns to reach potential patients locally, regionally and nationally and position Einstein as a leading healthcare organization for a variety of healthcare needs. Over the years, our campaigns have generated thousands of new patient leads in diverse, previously untapped communities.
Outcomes
Years of partnership
Medical departments served
Total impressions
The Results
Over the course of our 7-year relationship, our work with Einstein has reached 50 states and 61 countries and ultimately increased new audience acquisition by 30%. Our multi-language campaigns have won awards including a Pepper Pot award in social media from Philadelphia Public Relations Society of America.