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Einstein Healthcare Network

Einstein Health Network has been at the center of Philadelphia’s medical community for more than 150 years, and in 2015, our teams joined forces to advance the expertise of Einstein’s healthcare and their compassion for their local community into the digital landscape. When they told us that they wanted to be at the forefront of Cardiovascular Awareness Month, we knew that we had to think outside the box.

Summary

By creating captivating visuals, keeping a keen eye on social trends, and utilizing sharp retargeted advertising and direct calls to action, Einstein not only reached their proper audience, but they also engaged them and created a lasting digital relationship. The results? Just shy of 500,000 video impressions and more than 1K qualified email addresses collected for future cardiovascular updates (and appointments) with Einstein.