1213 Walnut (Bozzuto)

Q: How do you fill up a brand-new, high-rise luxury apartment building with tenants? A: You turn the building into its own lifestyle brand that sells the whole experience—the neighborhood you’ll live in, the gatherings you’ll host, and the ‘grams you’ll post. Our highly visual, people-focused approach introduced 1213 Walnut to Philadelphia as the clear choice for modern, urban living.

Photo of woman looking out window in high-rise apartment

Apartments are meant to be lived in, so we organized multiple photo shoots in the building’s model units, common areas, and amenity spaces to create an established lifestyle brand.

Photo of a large piece of art depicting Grace Kelly

1213 Walnut’s location, nestled between Walnut and Sansom streets, is easily one of the hottest spots in the city. By featuring favorite neighborhood businesses, we put faces to the names of Midtown Village, giving future residents a glimpse of the good life.

Photo of two women toasting champagne glasses on a rooftop

1213’s roof deck is one of those see-it-to-believe-it features, so rather than just talk about it, we knew we had to show it. A little rooftop gathering FOMO never hurt anyone.

Summary

It was our pleasure to watch 1213 Walnut grow into one of the most desirable housing options in Center City, right down the street from our own homebase. During our engagement, over 15,000 users engaged with the "Centered City Living" concept. The power of the neighborhood-focused blog and highly targeted social advertising helped the property achieve max occupancy ahead of schedule.

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1213 Walnut (Bozzuto)

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