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1213 Walnut (Bozzuto)

Q: How do you fill up a brand-new, high-rise luxury apartment building with tenants? A: You turn the building into its own lifestyle brand that sells the whole experience—the neighborhood you’ll live in, the gatherings you’ll host, and the ‘grams you’ll post. Our highly visual, people-focused approach introduced 1213 Walnut to Philadelphia as the clear choice for modern, urban living.

Summary

It was our pleasure to watch 1213 Walnut grow into one of the most desirable housing options in Center City, right down the street from our own homebase. During our engagement, over 15,000 users engaged with the "Centered City Living" concept. The power of the neighborhood-focused blog and highly targeted social advertising helped the property achieve max occupancy ahead of schedule.