Crossroads Hospice & Palliative Care

When Tag Strategies brought us on to the Crossroads marketing team in 2011, we created a comprehensive strategy that allowed Crossroads to build a digital community of supporters, staff, medical professionals, volunteers, adult caregivers, and patient families. We implemented a blogging campaign with the intention of further establishing Crossroads as an industry thought leader. This “Real Talk” series discussed hard-hitting topics in hospice and palliative care that were otherwise left unaddressed in online conversations.

Screenshot of blog post about losing a loved one

You can only tell people what your services are so many times. We like to ask “how can we do it though highlighting the real, personal questions people have that aren’t otherwise being answered?”

Photo of person using laptop and notebook

Our account and creative teams put their heads together annually to devise blogging campaigns that will blow those of the hospice industry standard out of the water.

Screenshot of blog post about transporting a body across state lines

That’s not a headline you see everyday—but it's a valid question that plenty of people need help navigating.

Summary

From January to October 2018, SEO support and countless conversations with Crossroads health professionals helped the blog series deliver more than 700k impressions, 58k engagements and an average engagement rate of six percent, more than 37 times the industry average. Plus, Healthline named Crossroads among its Best Palliative Blogs of 2017, and the “Real Talk” series won a coveted Pepperpot Award for Blogger Campaigns in 2018.

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Crossroads Hospice & Palliative Care

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