Pennsylvania Prison Society

The inaugural beneficiary of our Social Equity Investment Program, the Pennsylvania Prison Society has spent the last 234 years stopping abuse in prison, supporting family and community connection, and advancing sensible criminal justice policies. With increased isolation and fear amidst virus outbreaks and lengthy lockdowns in 2020, the Prison Society needed more support from individual donors as it tirelessly worked to connect families and save lives as the pandemic threatened people confined behind bars.

The motion graphic shows the following quote:

For the Prison Society’s end-of-year campaign, shining a light on incarcerated individuals’ experiences during the pandemic was crucial in encouraging donations in 2020.

On a black background, a blue radiowave moves along with the voice speaking.

Without being able to show or hear directly from people in custody, audio visualizations of their stories helped make that personal connection.

The motion graphic introduces Naya, a Prison Society employee who answers phone calls from families inquiring about loved ones. It goes on to say that without donations, there would be nobody to answer the phone.

The Prison Society needed funding to support families looking for answers about their loved ones’ health and safety. We wanted to show what would be lost without donations.

Summary

These personal stories, told through custom animation and audio visualizations, were used across both email and social channels. The social campaign generated 1k landing page views of the donation page, 116k impressions, and 5.1k engagements.

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Pennsylvania Prison Society

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