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Pennsylvania Prison Society

The inaugural beneficiary of our Social Equity Investment Program, the Pennsylvania Prison Society has spent the last 234 years stopping abuse in prison, supporting family and community connection, and advancing sensible criminal justice policies. With increased isolation and fear amidst virus outbreaks and lengthy lockdowns in 2020, the Prison Society needed more support from individual donors as it tirelessly worked to connect families and save lives as the pandemic threatened people confined behind bars. 

Summary

These personal stories, told through custom animation and audio visualizations, were used across both email and social channels. The social campaign generated 1k landing page views of the donation page, 116k impressions, and 5.1k engagements.