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Vermont Smoke & Cure

Vermont Smoke & Cure, a responsibly sourced meat stick brand, wanted to increase in-store sales and raise brand awareness during the 2019 holidays, particularly within the target audience of moms age 30-50 in Manchester, NH, Austin, TX and Sacramento, CA.

We built a strategy that used Facebook and Pinterest to reach this audience, driving brand awareness ads and website traffic ads to key locations in each city, aiming to influencer shopper decisions and lift in-store sales during a critical time of year.


Keyword and location-based targeting, combined with driving for brand awareness and website traffic, helped us deliver 2M+ ad impressions over 8 weeks, leading to increased average weekly in-store sales in each key location, based on client-provided sales data.